Fresh Pond movie theatre

Sometimes I think the folks who run the movie theatre at Fresh Pond aren't the brightest bulbs in the projector. Due perhaps to a spate of movies with W in the title (I think there were three others to put on the two-sided sign), they didn't have enough Ws in their stock of letters when they got to Diary of a Wimpy Kid. So they took an M and turned it upside down.

Then, just to be sure, they turned the other M upside down as well, so that they're showing Diary of a Wiwpy Kid.

And just to be sure you know how wiwpy this kid is, and that this wasn't some random mistake: they spelled it that way on both sides of the sign.